Sustainable
Skill built inside your walls, so your team can become as independent as you want to be.
WE Grow Together.
Turn over a new leaf. Choose the pathway that meets you where you are, and let’s measure what matters from here.
The Non-ProfitAgencyRun on grants and donor dollars? We sharpen metrics, help tell stories, and teach practical data habits that move donors. Learn more →
The EducatorK–12 or Higher Ed, how do you know you are being effective? Do you want to set yourself up for success for new initiatives? We help set, measure, and substantiate. Learn more →
The BusinessOwnerNeed clearer decisions without a giant platform? We right-size data collection, dashboards, and planning for your budget. Learn more →
The Executive& ManagerBring rigor to culture, strategy, and change. Every organizational challenge can be an opportunity to learn. We show you how. Learn more →
The “One-Off”ProjectShort survey, report visual, or one impactful graphic? Small projects still deserve care — we won't turn down small/short-duration projects. Learn more →
click ← → or use arrow keys · click the active leaf to turn it over
Give a person a fish,
or teach them to fish.
We do both.
We pair deep method with a wide network of specialists, brought to the table for your question, your context, your budget, and your constraints. When the work is done, the capability stays with you — and the calls stay yours to make.
Right-Sized
Solutions that scale up or down with your needs, timeline, and budget — no more than you need, and no less than it takes.
Rigorous
Research designed properly, with methods matched to context, constraints, and the people involved.
Five Pathways
Find the door that fits you.
Evaluation lives in every sector. Here is where most people begin.
The Non-Profit Agency
Run on grants and donor dollars? We define meaningful metrics, teach best-practice data collection without expensive platforms, sharpen grant RFPs, and build materials that move donors.
Start here →The Educator
K–12 or higher-ed professional or administrator? Reporting to a state program, onboarding something new, or guiding a re-accreditation self-study? We set you up to measure, prove, and disseminate what works.
Start here →The Business Owner
Need better signals before you spend? We help with practical surveys, dashboards, market questions, and decisions that need a clearer read — with solutions that scale to your size and budget.
Start here →The Executive & Manager
Facing a people, process, culture, or strategy question? We combine measurement, organizational climate research, and data storytelling so leaders can move with confidence.
Start here →The “One-Off” Project
Something simple? A short survey to your clients or congregation, a website refresh, a report visual, or one impactful graphic for a portfolio or big presentation. Think it’s too small to bother anyone? It isn’t.
Start here →What We Deliver
Evaluation at the core, a one-stop shop around it.
Watauga Evaluation leads the work and brings trusted partners for specialist facets. One accountable team, matched to your question.
Make WE Part of the Team.
The 5 styles of Evaluation we perform:
- Formative
- Real-time feedback while a program is still fluid.
- Summation
- End-of-cycle judgment for high-stakes funding.
- Process
- Inside the black box: fidelity, reach, breakdowns.
- Outcome
- Immediate, measurable change in the people you serve.
- Impact
- Long-term, systemic effect, isolated from noise.
WE + Partners
Business Consulting
- Marketing & ad-spend strategy
- Fractional CFO & bookkeeping
- Organizational culture & climate
- Strategic planning
- Survey & focus-group research
- Risk & ratio analysis
We Deliver or We Teach
Data & Storytelling
- Business intelligence & analytics
- Power BI & Tableau dashboards
- Data governance & gap analysis
- Data visualization
- Data storytelling & presentation
- One-off visuals on request
Coming Soon
A scholarship for those who serve in faith.
A Faith-Based Program Evaluation Scholarship, subsidizing the great majority of an evaluation for vetted faith-based programs. Details to follow.
About
M. Andrew Young
Founder & Principal Evaluator
A subject matter enthusiast for measurement, evaluation, statistics, and assessment, Andrew brings genuine rigor to questions that affect real people — across business, education, and nonprofits. His work ranges from micro-evaluations of individual courses and exams to macro root-cause analyses that reshape whole curricula.
His goal for every client is the one he held as a tutor: to work himself out of a job. SMART goals, measurable outcomes, and the skill to tell your own data story — those stay with you when the engagement ends.
Real evaluations. Real turnarounds.
A pharmacy program’s first-time licensure pass rate was falling. A root-cause analysis exposed opportunities for growth in how the curriculum was assessed.
A full curriculum revision followed — a turnaround to #1 in the state, top 5 nationally.
ESL students were four times as likely to face a dismissal or repeat-year decision, compared to their peers.
Grant-funded tutoring and language support helped them progress on par — and in some years, better.
First-generation students were leaving, lacking support to navigate financial aid and housing most take for granted.
Targeted onboarding and counseling improved retention for the students who needed it most.
Examples are anonymized. Detailed reports exist but are held under NDA.
Send the question.
We’ll crunch the numbers.
Share what you are measuring, proving, improving, or trying to explain. The first conversation should leave you clearer than you arrived.
Book a discovery call
Calendly link coming soon.